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Web analysis
AB WEB Website Analysis Slideshow Image 3
With website analysis AB Web can make your website work harder for you. Useability for users of your website, navagbility, kiss - keep it simple. Your website needs to be clear and concise - easy to find and easy to use. AB Web will optimize the Information Architecture of your website, helping to present information in as clear and precise a manner as possible. Your website can be optimized for content, navigation and accessability. Some broad goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas.Also it is appropriate for all ages and both genders.
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AB WEB ANALYSIS CONTENT

Capturing and maintaining the attention of web users is essential. Web page content should be scrimable, as research shows web users do not read to much, web users read approxiamately 28% of a web page. Having good website usability is essential for your business to stand out from the competition. If the navigation from your site is not intuitive for your users, then the number of people walking away from your site increases. In developing a site, the developers main task is to put themselves in the shoes of visitors and deliver a site that makes their experience enjoyable.Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability). When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your website, whether you run a blog, an e-store or your company's domain.Usable, readable web content is a marriage of efforts between web designers and web content writers. Does my site have good usability?
Three quick and dirty rules of thumb to find out:
(1) Text and typography have to be easy and pleasant to read (i.e. they must legible).
(2) Content should be easy to understand.
(3) Content should be skimmable because web users don’t read a lot.

Studies show that in a best-case scenario, we only read 28% of the text on a web page. If you strike out on any of these rules, then sorry to break it to you but your site sucks at usability. Interacting with your site shouldn’t be complicated. You shouldn’t have to go through a 20-page instruction manual, put on your reading glasses and have a dictionary nearby. A site with good usability is a site that is easy to use.

Navigability:

Website navigation is important to the sucess of your website visitor’s experience to your website. The website’s navigation system is like a road map to all the different areas and information contained within the website.

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to the navigation, from content to the URLs.

To be effective, the website navigation system needs:

(1) To be consistent throughout the website.

(2) The website visitors will learn, through repetition, how to get around the website.

(3) The main navigation links kept together.
- This makes it easier for the visitor to get to the main areas of the website.

(4) Reduce clutter by grouping links into sections.
- With website navigation links grouped into sections, each section only 5-7 links, making it easier to read navigation scheme.

(5) Minimal clicking to where the visitor wants to go.
- If the number of clicks to the web page the visitor wishes to visit is minimal, this leads to a better experience.

(6) Some visitors can become confused or impatient when clicking a bunch of links to get to where they want to be. In large websites, this can be difficult to reduce. Using breadcrumbs is one way to help the visitor see where they are within the website and the path back up the navigation path they took.

Accessability
This section contains not only traditional accessibility issues, but anything that might keep a visitor from being able to access the information on a website. If no one can load your site, or the type is too small to read, all of the usability in the world won't matter.

(1) Site Load-time Is Reasonable

Call me old-school, but I still like to see sites come in under 100KB (60KB is even better). If a site takes forever to load, most people will just leave. Yes, many of us have broadband now, but that makes our patience even thinner.

(2) Adequate Text-to-Background Contrast

Dark-gray on light-gray may seem stylish, but I'm not going to ruin my eyesight to read your blog. Eyes and monitors vary wildly, so keep your core copy contrast high. Good, old-fashioned black-on-white is still best most of the time.

(3) Font Size/Spacing Is Easy to Read

Opinions vary on the ideal size for text, but err on the side of slightly too big. Poor readability increases frustration, and frustration leads to site abandonment. Also, make sure your line spacing is adequate - white-space is a designer's best friend.

(4) Flash & Add-ons Are Used Sparingly

No matter how great your site looks, people won't wait 5 minutes for a plug-in to load. Use new technology sparingly and only when it really enhances your goals. Sticking to standard HTML/CSS is also a plus for search engines.

(5) Images Have Appropriate ALT Tags

Not only do sight-impaired visitors use ALT tags, but search engines need them to understand your images. This is especially critical when you use images for key content, such as menu items

(6) Company Logo Is Prominently Placed

Put your logo or brand where it's easy to find, and that usually means the upper-left of the screen. People expect it, and they like it when you make their lives easy.

(7) Tagline Makes Company's Purpose Clear

Answer "What do you do?" concisely with a descriptive tagline. Avoid marketing jargon and boil your unique value proposition down to a few words. This is also a plus for SEO.

(8) Home-page Is Digestible In 5 Seconds

In usability, we often talk about the 5-second rule. There's some disagreement over just how many seconds you get, but website visitors are a fickle bunch, and they need to get the basic gist of your home-page in just a few moments.

(9) Clear Path to Company Information

The good old "About Us" page may seem boring, but confidence is important on the web, and people need an easy way to learn more about you.

(10) Clear Path to Contact Information

Similarly, visitors want to know that they can get in touch with you if they need to. It's also hard to do business if no one can contact you. Preferably, list your contact information as text (not in an image) - it'll get picked up by search engines, including local searches.

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